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2004 Apr 05 - Tennis Show 2004 launches

Press Release - Issued on: 05/04/04


On the eve of the British Davis Cup against Luxembourg, event organisers Everest Shows and Exhibitions Limited launch the UK’s first ever consumer Tennis Exhibition at Earls Court in London. Taking place during the weekend of May 14th-16th and endorsed by both The Lawn Tennis Association and Sport England; The Tennis Show promises to provide an exciting interactive tennis experience not to be missed by tennis players and sports enthusiasts alike.

“The LTA is delighted to support The Tennis Show and will utilise all our marketing channels to communicate the benefits of visiting this show to the widest possible audience,” said Andrew Thomas; Commercial Manager at the LTA. “We are committed to making Britain a great tennis nation and by growing the game at all levels. The Tennis Show provides a great opportunity for everyone in tennis to showcase the sport.”

British No.1 Tim Henman has also lent his support to the show and if his tournament schedule allows, hopes to be able to make an appearance during the 3 days. “It sounds like an exciting concept”, commented Henman. “Any opportunity to get more people interested in the game, and help raise the profile of tennis in the UK can only be a good thing”.

The show will have something for everyone with a complete range of activities and events taking place over the three days. Fun on-site coaching clinics will be taking place on two full sized courts, giving viewers the opportunity to not only play-test the latest equipment but also receive valuable free coaching tips and advise from qualified LTA Coaches. A ‘Fastest Serve’ feature will also allow entrants to see how their serves measure up on the speed gun against the top pro’s and you will be able to shop around and for the latest deals from holidays, to grip sizes, to racket strings and shoes. Hosted by top industry officials, a seminar programme discussing ‘hot tennis topics’ will run each day.

On entry to the exhibition visitors, will be asked to identify what standard and type of player they are. Once this has been ascertained, ten minute coaching sessions can be booked with top coaches, who will work on particular strokes. “The Tennis Show is timed to coincide with the launch of the summer tennis season in this country,” said Event Director Rob Sherwood. “There’s nothing more frustrating than buying a racket then realising it’s the wrong one! The Tennis Show allows you to test out all the current rackets and get up to date before the season starts.

Andy Ford, publisher of ACE Magazine, for the official magazine sponsor for the event, commented: “We are proud to be associated with The Tennis Show. It will become a key date on the British Tennis calendar for players, spectators and the industry. Here’s a show where you take your trainers and actually get involved in playing the sport. “

Further details can be found at The site also allows you to register in order to be kept abreast of the latest developments. Doing so automatically enters you into a prize draw to win tickets to the Boodle and Dunthorne Champions Challenge at Stoke Park, The Masters at The Royal Albert Hall, and exclusive hospitality days combined with top level coaching at The Queens Club, London.

The Tennis Show is also taking place alongside Fitness Expo, a major new Consumer Event promoting health, fitness and diet. Entry costs 12 for an adult, 7 for juniors and senior citizens, while a family ticket (admitting two adults and up to four juniors/seniors) is priced at 30. For further information please see

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